Above: This layout was a new way that could be updated over time so as the website could remain fresh for a longer period of time. This was a dynamic shot with an emphasis on amenities of neighborhoods.

General: Drees was needing a better website with a gentle nudge to the future.

Above: One of the approaches for the design was to really push everything out to be as clean as possible. Use of typography with hinted icons to bring about specificity without clutter. 

Above: One of the most innovative approaches of effective interaction, was the use of the ‘sticky objects’. These object strategically follow the user without impeding the user journey.

Above: Clean and neat. This is one example of a core design use and application of elegant and clean design.