This area of my website is devoted to everything ‘design’. There are many types of design, for my intent and definition, this area of design should be a broader umbrella for all of Visual Design applications as a whole. This page and my work will encompass, Front-end Design, User Interface design, User experience design, Graphic design, Brand & Product design. 

Many people attempt to define design and its relationship to art but its a difficult task and its not my intent here to re-write positional statements better written by other designers, otherwise I’d be a writer, which I am not. However, for a better perspective and definition of design, I’d recommend these two solid articles: : What is Design? by Jose Luis Antunez  and another What is Design? by Koos Looijesteijn 

My personal approach is to explore and vet a ‘pure design’ direction before any application is considered. This can be difficult since most projects require a single application. The benefit to this methodology is that it explores the value of the visual art on its own merits without application. Once a core design has matured, it can be applied easily and evenly to many channels. Through my experience, I have found that many successful single design applications will have logical next steps which include other applications past the first application.

Applicable to ‘Design’ is ‘Design Thinking’. We as designers, must have focus and the mindset to approach problem-solving while leveraging innovation and human centered design. “Design thinking is different from other innovation and ideation processes in tat it’s solution-based and user-centric rather than problem-based. This means it focuses on the solution to a problem instead of the problem itself.”

Case Study Downloadable/Sharable Formats (below)
Fusion Alliance (Now New Era Technology*)

The specimen below is a formatted design to allow users to consume project stories in a downloadable and sharable format. The layout was used to break up content in sections consistently across many specific stories.

*Fusion Alliance was acquired by New Era Technology as of September 1, 2022. (See More) or Google “When did New Era Technology acquire Fusion Alliance”