I had the opportunity to work with small but aggressive local agency. The focus was on aiding one of their clients approach the new and vast areas of marketing disruption. My role at a high level was as a Visual Designer with emphasis on UX applications and visual design research.

The basic direction was to explore and move towards possible applications of each of the possible directions.

“Be Strong” focused on traditional ad spaces with a quick wit and small messages easily absorbed while in transit. This direction was interesting as it could be a traditional single color use or could have added texture of photography without interfering with the simplicity. There was even movement for applying the simple-graphic approach to 3D objects.

“Inside Out” was an approach for messages by the people that were served. This was a direction based on letting customers tell their stories about their own experience of the institution.

“Humanized Numbers” applied to a possible Annual Report format. The idea was to show the investment made in people by numbers and not just cash but the change of how an institution could change peoples lives in their community.