Digital is the grey space of online and offline – its neither online nor offline and may or may not be printed. One of the best example is the PDF format. It can be viewed online on site, downloaded or printed. The planning for digital applications without specific final user viewing is the the most interesting and challenging since it forces the best application of fluid ideation and design thinking.

Examples to Review:
Food Gap, Awareness Campaign, Lilly Ad Banners and Liberty Mutual