One of my last organizations that I worked with had a tight relationship with their team. One of the benefits of having a downtown location was being near a lot of eateries and breweries. This weekly team building event was ‘Thirsty Thursday’ where the team chose a local watering hole for gathering on Thursdays after work. I was tasked with exploring a mark that would convey the concept. The limitation was to NOT to make it bend too far to alcohol and focus more on beverages and filling the tank. As in all the internal cool side-projects, this was to be produced ‘on the side’ with the minimum amount of time.

Above is the final mark. Below is all the variations and work-product exploring the mark.