Sentricon is a brand of termite baiting system owned by Dow Chemical. This project was a redesign of a current website. My general approach was focusing on the clean texture of the termites and their wood damage using better and cleaner photography

Above: This was the homepage with one photo from the carousel of three images. The basic layout was made to be a convergent approach to messaging from the top-down approach beginning with the homepage. One large image and one message which gets split into 3 diverse messaging channels. (Note: the social icons were not added by me in this screen shot)

Above: This is the same homepage layout showing another photo. This was an amazing differentiator to the client. The photography was from a distance insect photographer Ph.D. in Entomology; Alex Wilde. His attention to detail and beauty was amazing and unique. I licensed three amazing images for this project to give detail and beauty to something so horrible and destructive to household wood in general.

Above: The other strong and effective messaging was the ability to re-direct with objects within the site.

Below: While only one advert-tout is shown above, below you will find 3 of the full 16 of these objects. Each object had a ‘green rest state’ and a ‘purple mouseover state’. All the message objects were basically macro-projects for the website. I worked with a talented writer and roughed out a large amount of content for the website.

Today: This project is one my older but it is one of my favorites. And while I’d like think the client has long moved on…I will still see these pop up every once in a while in social channels.