Being a tech/digital based company, sometimes web needs a little print push. This was a 16 page print piece using a combination of CMYK and PMS Inks to bring the large coverage pages to a huge even coat of beauty on paper.

This project was a collaboration between Fusion Alliance’s internal marketing team and an external design company. My role was to finish the project and steward the final piece through the final printing process. Skills used in the piece where the following: Management, photo direction, pre-press, photo editing, pre and post printing activities.

Above: This spread shows a very clean approach to copy combined with a diagram depicting the process for working through the Fusion Alliance (Solution Realization Model – SRM).

Related Projects: The SRM was an entirely separate project which will have its own link eventually. The SRM project entailed working with upper management and sales to identify key sales markets and how Fusion Alliance best fits into the client’s challenge.

Above: This spread is unique due to have the opening on the left page has a die cut that allow the user to see a new message on the past spread. The rightmost page has a transparency overlay with a series of words that are forwards or backwards depending how the page is flipped.

Related Projects: No stock art was used the publication. We photographed real employees with a real photographer over 2 days. Art Director, Photo Direction

Above: This spread is a beautiful rendition of flat clean design (Single Spot PMS ink). Left side has an image that can be seen through an transparent overlay depicting two part of the Fusion Alliance Company.

Related Projects: No stock art was used the publication. Actual employees were photographed over 2 days. Art Direction, Photo Direction

Above: This spread is very simple by design to let the messaging take hold of the reader and become unencumbered by complexity in other spreads.

Related Projects: Typographic applications.