Drees Homes

Drees Homes needed a new website which was current with responsive design and the look of a progressive home-builder. The approach here was really learning on Google Material Design Guidelines and accenting the experience of purchasing a house with this modern and progressive company.Screen Shot 2014-08-29 at 4.02.03 PM.png

Above: This layout was a new way that could be updated over time so as the website could remain fresh for a longer period of time. This was a dynamic shot with an emphasis on amenities of neighborhoods.

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Above: One of the approaches for the design was to really push everything out to be as clean as possible. Use of typography with hinted icons to bring about specificity without clutter. leadgen_click_crop.jpg

Above: One of the most innovative approaches of effective interaction, was the use of the ‘sticky objects’. These object strategically follow the user without impeding the user journey.

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Above: Clean and neat. This is one example of a core design use and application of elegant and clean design.